Go Big or Go Home

Sometimes we get reaaallly cool and eccentric custom orders. This little number was done back in March and features VS Canadian diamonds in 18K Yellow Canadian Gold. We had such a pleasure working with our client and can't wait to do more work like this!




Small Victories

While following your dream can be extremely self fulfilling, it can also mean long hours, sleepless nights and even fear (to not utilize one's own potential). Throughout the years we've learned that the best way to tame those fears is to relish in small victories. A sale, a new client, a publication, or a stranger wearing one of our pieces. 

This month we've received a number of small victories and wanted to share them with you all.

Elle Canada July 2017 

Profile Feature:

Editorial Feature:

On-line feature:

Our proudest moment this month would have to be Nelly Furtado wearing our palm cuff and Assipio Ring in Elle Quebec July 2017 issue. My Portuguese husband is super proud of this one, as am I.


We feel eternally grateful and hope for many more small (and big) victories to come. 



From Sketch to Reality

It's a beautiful day that we are happily spending in our favourite spot(our studio). With the warm weather finally here, we are working on a number of unique rings for our soon to be engaged and married couples. Over the years, we've noticed that custom orders, especially wedding and engagement projects, give us the most meaning to our work. Sketching designs, together with the bride and groom, and creating a story that they wear for the rest of their lives... its beyond words. It's poetry.

Anastassia Sel Jewelry - Custom Engagement Ring - Toronto - Sketch.jpg


The process first begins with initial sketches based on the couple's description and inspirations. 





After this, our designs are created in digital form for the customer's approval. 




Anastassia Sel Jewelry - Cast Ring.JPG




Following this, the piece is created in wax and cast using the desired metal. 




After this, the cast ring is sanded, polished, set with stones and brought to life. 

Custom engagement rings are a great option for those with a specific vision and desire for a ring that is truly one of a kind.

A :)

Studio Life

I've been in the studio all week getting ready for INLAND, and finishing pieces for my dear clients in the US and UK (you guys are amazing!). Putting the final touches on pieces and packaging has to be my favourite part of the process. Everything comes together like a perfect painting. With that said, I thought I'd share what my packaging process looks like!

Anastassia Sel Jewelry - Branding - Contemporary Jewelry - Alternative Bridal - Boxes.png

Now, back to work! 



Choosing the Ring Box

Lately I've been wildly obsessed with everything vintage. This week its specifically small, French, vintage inspired velvet ring boxes. Surprisingly enough these beauties are available only in a handful of shops. Below are some of my favourites. 

THE MRS BOX: Vintage inspired velvet ring boxes offered in every hue imaginable.


AMONIE: Using the finest velvet and ribbon, Amonie engagement ring boxes are custom designed in Australia.  Each piece is handmade and has a heirloom quality, ensuring they will be a treasure to keep for generations to come.